Clients start with a question
Potential clients describe their situation to ChatGPT before they contact any firm. That answer decides which lawyers make the shortlist.
Be the firm AI names first
People no longer start with a lawyer's name — they ask AI “do I have a case?” and “which firm should I hire?”. The firms cited in those answers take the case before anyone else gets a call.
Why law firms win big in AI search
One case covers the year
High-stakes matters — injury, corporate, IP — carry fees that make a single AI-sourced client worth a year of this work.
Legal GEO is wide open
Legal SEO is brutally competitive; AI answers aren't yet. The sources AI leans on — reviews, directories, expert content — can still be claimed.
What we do for law firms
- Audit of how AI answers client-intent questions across your practice areas
- Authoritative content mapped to the questions clients actually ask AI
- Reviews, directories and PR on the legal sources AI cites
- Monthly reporting on which firms AI recommends for your matters
Get named for the cases you want
Book a call. We'll show you live which firms AI recommends for your practice areas — and leave you a concrete plan to take that spot.
Book a strategy call