· 6 min read
GEO metrics that actually drive revenue (not just mentions)
Being cited in an AI answer is not a result — a closed deal is. Pick the few buyer prompts that matter, measure citation share on them, and tie it to pipeline.
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Guides on how AI assistants choose brands — and how to become the one they recommend.
· 7 min read
How to check your brand's visibility in AI answers (step by step)
To check your AI visibility, ask ChatGPT, Claude, Gemini, and Perplexity the questions your buyers ask and record every mention, position, and citation.
Read article· 6 min read
GEO vs SEO: what actually changes, and why you need both
SEO earns rankings on a results page; GEO earns mentions and citations inside AI answers. What stays the same, what changes, and how to split your effort.
Read article· 8 min read
What is generative engine optimization (GEO)? A practical 2026 guide
Generative engine optimization (GEO) is the practice of getting AI assistants to mention, cite, and recommend your brand. How it works and where to start.
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